Why a Small, Always-On Google Performance Max Campaign Is a Smart Move for Any Marketing Budget
Running a small, consistent Google Performance Max campaign can deliver major results, even on a tight budget. Rise Above It explains how staying visible with a $10/day campaign helps build brand awareness, influence buying decisions, and drive long-term success.
We believe in smart growth, strategic action, and building momentum—no matter where you start. When it comes to marketing, success doesn’t always come from the biggest budgets or flashiest launches. Often, it’s the small, consistent strategies that make the biggest impact over time.
One powerful move that perfectly reflects this mindset: always running a small Google Performance Max campaign. No matter how large or small your marketing budget may be, dedicating a small daily spend to a Performance Max campaign can help you stay consistent, visible, and resilient in any market.
Why Keep a Small Budget Running at All Times?
Google’s Performance Max campaigns are built for optimization and resilience—key values we stand behind at Rise Above It. Performance Max taps into all of Google's channels—Search, Display, YouTube, Gmail, and Maps—and dynamically shifts spend based on what’s working best in real time.
With a daily budget as low as $10 per day, you can maintain powerful brand visibility without draining your resources. A small, strategic move that rises above the noise and delivers real value.
Key benefits include:
Sustained Brand Visibility: Stay top-of-mind, always present for your customers even when they’re not actively searching.
Smart Support for High-Intent Moments: Consistency pays off when buyers are ready to act.
Automated Retargeting: Let the platform find and re-engage those who already know your brand but haven’t converted yet.
Influence Over Time: Intent is sparked through consistency. Especially for larger investments like home improvement or luxury purchases, consistent exposure builds trust and fuels future action.
Consistency Creates Opportunity
We understand that marketing isn’t just about waiting for customers to find you during high-intent moments—it’s about being visible enough to spark intent before it even fully forms.
When customers see your brand consistently—through workwear promotions, home project ideas, or seasonal offers—you aren't just reacting to demand, you're influencing it. You’re shaping their perception, building authority, and creating an advantage long before they begin the buying process.
“A small, steady campaign helps you rise above the competition in subtle, meaningful ways.”
Real-World Proof
At Rise Above It, we’ve seen firsthand how consistent campaigns deliver consistent results:
A local home renovation company invested just $10 per day in Performance Max while running larger seasonal pushes. Over six months:
Website traffic grew by 22%.
Retargeting click-through rates doubled.
The Performance Max campaign achieved a 3.4x Return on Ad Spend (ROAS).
Small steps. Big impact. That’s how you rise.
Keeping a small Google Performance Max campaign running isn't just a budget decision—it’s a strategic move rooted in consistency, resilience, and influence.
By staying visible, engaging potential buyers early, and using data to optimize every move, you can rise above your competitors—and above market noise—to create real, lasting connections with your audience.
At Rise Above It, we champion smart, sustainable strategies. And a small, steady Performance Max campaign? It’s one of the smartest ways to support your brand’s growth.
BEGIN TODAY!
How to Check Your Website’s SEO Health—and Why Ongoing Optimization Matters
Is your website working as hard as it should be? From SEO to speed and social media alignment, regular performance checks are essential to online success. At Rise Above It Marketing, we go beyond basic audits with hands-on optimization — weekly, not monthly. This guide walks you through powerful tools like SEMrush, GTmetrix, and Website Grader to assess your site’s health and highlights how we help brands fix what’s holding them back.
When’s the last time you gave your website a check-up?
Just like your health, your website’s performance and visibility need regular monitoring—and not just a couple times a month. At Rise Above It Marketing, we believe SEO and performance optimization isn’t something you “set and forget.” It’s something we touch weekly—if not daily—to keep our clients at the top of their game.
Whether you’re a business owner trying to understand where you stand or a marketing manager doing a quick diagnostic, these tools will give you a clear picture of what’s working—and what needs help.
Top Tools to Grade Your Website SEO & Performance
Here are some powerful (and mostly free) tools you can use to quickly assess your digital presence:
1. SEMrush Site Audit
This powerhouse tool does more than scan your site—it uncovers technical issues, crawl errors, duplicate content, missing meta data, and gives you a health score. Bonus: You can also track keywords, backlinks, and competitor activity.
Rise Above It Fix: We go beyond the report and actually resolve the errors that affect your rankings—weekly.
2. SpyFu
SpyFu is like having a peek into your competitors’ playbooks. It shows you what keywords they rank for, how much they spend on ads, and which backlinks help them perform.
Rise Above It Fix: We use these insights to position your brand ahead in the SEO game with smarter content and ad strategies.
3. GTmetrix
Site speed impacts both SEO and user experience. GTmetrix evaluates load times, page structure, image sizing, and gives performance scores. A slow website can kill your conversion rate.
Rise Above It Fix: We optimize everything from image compression and code structure to plug-in performance, ensuring your website is lightning fast.
Check how we scored here: GTmetrix Report
4. Pingdom Website Speed Test
Another excellent site speed tool with a global testing network. It measures how fast your site loads from various regions and breaks down what’s slowing it down.
Rise Above It Fix: We ensure optimal load times for users wherever they are—and monitor it weekly.
5. HubSpot’s Website Grader
Perfect for a high-level snapshot. It evaluates SEO, mobile responsiveness, performance, and security in seconds.
Take your website for a spin: Website Grader
Rise Above It Fix: After reviewing the grades, we implement structured changes—from metadata to site architecture—to improve scores quickly.
Bonus: Social Media Check-Up Tools
Your website is only part of the equation. Strong digital brands also have aligned, optimized, and consistent social media.
Metricool – Track engagement, follower growth, post-performance, and optimize content timing.
Later’s Instagram Analyzer – Helps uncover what types of content and hashtags are actually working.
[Canva Pro Brand Kit Audit] – Use your Brand Kit to maintain visual consistency and analyze what’s being used (or not).
Rise Above It Fix: We audit your brand presence across all channels and standardize design, tone, and performance to improve consistency and credibility.
Why Weekly Optimization Matters
Most agencies plug in your SEO settings, set up a couple pages, and circle back once or twice a month—if that.
At Rise Above It Marketing, we don’t take shortcuts. We believe SEO and performance are living, breathing functions of your business and should be treated as such. That’s why we:
Monitor and fix errors weekly (sometimes daily)
Update and optimize content regularly based on search trends
Adjust backlinks and keyword focus as competition shifts
Track social, traffic, and conversion data to make real-time improvements
Need Help Interpreting Your Results?
These tools can highlight what’s wrong—but not how to fix it. That’s where we come in.
Whether your site scored a C+ or is simply underperforming in search, Rise Above It Marketing can help you fix the root causes, create a stronger content strategy, and boost your visibility across all platforms.
Let’s elevate your brand, one audit at a time.
From Idea to Impact: How to Master Storytelling, Storyboarding & Scriptwriting for Video
Great video content doesn’t start with a camera — it starts with a story. At Rise Above It Marketing, we guide brands through the full creative process, from story development to scriptwriting and visual storyboarding. Whether you’re creating a 15-second social reel or a 5-minute brand film, this guide breaks down how to plan and write video content that connects, converts, and performs across platforms.
Video content isn’t optional anymore — it’s essential. Whether you're launching a new product, introducing your brand, or educating your audience, a great video starts with one thing: a compelling story.
At Rise Above It Marketing, we know that strategy matters as much as style. That’s why our video creation process begins with storytelling and ends with a script and storyboard that connect emotionally, visually, and strategically.
Whether you’re creating a 15-second social teaser or a 5-minute brand film, here’s how we approach storytelling that sticks.
1. Start with the Story — Not the Shot List
Every powerful video starts with a clear, emotionally resonant message.
Ask:
What do you want the viewer to feel?
What should they remember?
What action should they take after watching?
This is where brand strategy meets narrative structure. Your story should align with your core values, customer pain points, and ultimate goals — not just be pretty visuals on screen.
Our Process:
We help brands craft video narratives using classic storytelling frameworks (like problem > solution > transformation) to ensure a clear and memorable message.
2. Build a Visual Blueprint with Storyboarding
Once the message is locked, it’s time to bring it to life visually.
A storyboard is your video’s visual roadmap — a series of frames that outline how the script translates into on-screen moments. It helps clients (and production teams) visualize the sequence, pacing, transitions, and tone before the camera starts rolling.
Storyboarding also helps:
Identify visual gaps early
Align everyone on set design, motion, and mood
Speed up production and avoid costly edits later
Tools We Use:
From pencil sketches to tools like Canva, Boords, or Frame.io, we storyboard based on the style and complexity of each project.
3. Write a Script That Speaks (and Converts)
Scriptwriting isn’t just about words — it’s about rhythm, tone, and call to action. A good script mirrors your brand voice while moving the story forward naturally.
Our scriptwriting strategy includes:
Opening with a hook
Breaking complex ideas into conversational bites
Ending with a clear CTA (call to action)
Matching pacing to platform (short-form for social, long-form for storytelling)
We script with the platform in mind:
Short-form (0:15–0:60): TikTok, Instagram Reels, YouTube Shorts
Mid-form (1–2 min): Product explainers, testimonials
Long-form (2–5+ min): Brand videos, trade show loops, educational content
Bonus: We also prep for VO (voiceover), on-camera dialogue, and add direction for pacing, pauses, and tone in our annotated scripts.
4. Optimize Your Story for Each Platform
Not all platforms play by the same rules. What works for YouTube won’t always work on Instagram. A polished commercial may not connect in a lo-fi TikTok space.
That’s why we build stories with multi-format adaptability:
Vertical vs. horizontal orientation
Captions vs. audio-forward
Silent scrolling vs. thumb-stopping first frames
We don’t just write for a screen — we write for every screen.
5. Create with Strategy and Soul
At Rise Above It Marketing, we combine creative direction with marketing precision. Every frame we storyboard and every script we write is designed to drive emotion and action.
Our video services include:
Brand and promotional storytelling
Product explainers
Trade show loop videos
Recruitment and culture spotlights
Custom reels and shorts for social
Whether you’re pitching to investors, speaking to customers, or recruiting talent — your story deserves to be told with clarity and creativity.
Ready to Bring Your Brand to Life on Screen?
Let’s turn your message into a visual experience. We’ll help you script, storyboard, and produce video content that informs, inspires, and performs.
Your Website is Your Business Asset—Own It!
Your website is more than a digital brochure—it’s a core business asset you should fully control. In this blog, we break down why it's critical to own your hosting and domain, the risks of letting agencies manage them, and how to protect your online presence with smart ownership strategies. Learn how to check who controls your website, avoid costly rebuilds, and secure your brand's digital future. Read more and take control today.
Your website is the digital storefront of your business, and just like a physical location, you need to own it outright. Yet, many businesses unknowingly allow agencies or developers to register their domain name and host their website on private servers, putting them at risk of losing control over their online presence.
In this blog, we’ll explain:
✅ Why you should always own your website hosting and domain
✅ The risks of letting agencies control your hosting
✅ How to check where your website is hosted
✅ The importance of securing multiple domains for your brand
Why You Must Own Your Hosting and Domain
Many business owners assume that when they hire an agency or web developer to build their website, they automatically own everything. Unfortunately, that’s not always the case. If someone else controls your domain and hosting, they essentially own your website.
Here’s why you should always register your domain and hosting under your own account:
1. Full Control & Super Admin Access
If an agency registers your domain or sets up hosting under their account, you are at their mercy for any changes, upgrades, or migrations. Without super admin access, you might not even be able to retrieve your data if they decide to stop working with you.
2. Prevent Digital Lock-In
Some agencies intentionally move clients’ hosting to their private servers, making it difficult (or impossible) to transfer your site elsewhere without rebuilding it from scratch. This “digital lock-in” forces you to keep using their services indefinitely, even if they become too expensive or fail to meet your needs.
3. Avoid Unnecessary Downtime or Site Loss
If an agency shuts down, goes bankrupt, or refuses to renew your domain, your website could go offline overnight. Owning your domain ensures you control renewals, updates, and security.
4. SEO Benefits & Brand Protection
If an agency controls your hosting and decides to move your website, it can cause major SEO damage—such as broken links, lost rankings, and decreased traffic. Owning your domain allows you to properly manage redirects, hosting changes, and SEO strategy.
How to Check Who Owns Your Website Hosting & Domain
If you’re unsure whether you fully own your hosting and domain, use these free tools:
✔️ SiteChecker – Checks hosting provider & site health
✔️ Who-Hosts-This.com – Identifies hosting provider
✔️ Hosting-Checker.net – Checks IP, provider & hosting details
Simply enter your domain, and these tools will show where your website is hosted. If it’s under an agency’s name instead of your own, it’s time to regain control.
Understanding Hosting Types & Transferability
Not all hosting platforms allow easy migration. Here’s what you need to know:
1. Non-Transferable Hosting (Avoid These!)
Certain website builders and platforms do not allow you to transfer your site, meaning you’re locked into their ecosystem:
❌ Wix
❌ Squarespace
❌ Shopify (partially transferable but limited)
If you ever want to switch hosting providers, you’d have to rebuild your site from scratch.
2. Transferable Hosting (Recommended)
These hosting services allow you to move your website freely:
✔️ SiteGround
✔️ Bluehost
✔️ WP Engine
✔️ HostGator
✔️ Cloudways
✔️ Kinsta
Always choose a hosting provider where you fully own your account and can migrate your website if needed.
Why Purchase Multiple Domains for Your Business?
Securing multiple domains ensures brand protection and SEO security.
✅ Prevents competitors from using similar domains (e.g., mybrand.com vs. mybrand.net)
✅ Protects against typosquatting (e.g., mybusiness.com vs. mybuisness.com)
✅ Allows future expansion (e.g., mybrand.co, mybrand.shop)
✅ Improves local SEO (e.g., mybrandflorida.com)
It’s a small investment that prevents big problems later.