Rise Above It Marketing Featured in Top Publications and News Outlets
Rise Above It Marketing has been recognized in national and industry-leading publications, highlighting our expertise in digital strategy, SEO, and home services marketing. Learn how our press coverage demonstrates thought leadership and why businesses turn to us for results.
At Rise Above It Marketing, our mission is to bring clarity, strategy, and measurable results to small and mid-sized businesses—especially in industries like home services, custom closets, and cabinetry. This month, we’re proud to share that our work and insights have been featured across leading national media outlets and industry publications.
From top-tier national coverage to targeted trade journals, this recognition reinforces the unique expertise we bring to the table: blending franchise development knowledge, AI-powered SEO strategy, and hands-on digital marketing execution for independent brands.
Why Press Coverage Matters for Our Clients
Press placements aren’t just about recognition—they create credibility, establish thought leadership, and generate valuable backlinks that strengthen SEO. Every feature of Rise Above It Marketing in top publications also reflects positively on the businesses we represent, demonstrating that our strategies are trusted across industries.
Our presence in news outlets and trade publications helps:
Boost search rankings with high-quality backlinks.
Build trust with both prospective clients and partners.
Showcase industry leadership in marketing for home services and design.
Industry Knowledge That Sets Us Apart
Beyond recognition, our press features highlight what makes Rise Above It Marketing different:
Franchise Development Expertise – Decades of experience working with national and local franchise systems.
Custom Closet & Cabinetry Specialization – A rare niche focus that gives us insider knowledge of how to market high-value, design-driven home services.
AI-Driven Digital Strategy – From SEO to campaign automation, we use advanced tools to get results faster and smarter.
Measurable ROI – We emphasize lead tracking, attribution, and marketing spend optimization—ensuring every campaign pays off.
What This Means for Our Partners
When you work with Rise Above It Marketing, you’re not just hiring a marketing consultant—you’re partnering with a team that is recognized by national editors, industry leaders, and media outlets. Our ability to secure this level of visibility demonstrates the value and credibility we bring to every campaign.
As we continue to be featured in news outlets and top publications, we remain focused on helping small businesses grow smarter, faster, and stronger through clear strategy and measurable results.
Learn more about our custom marketing solutions for home services and franchise systems.
Contact us for a consultation to see how we can help your business gain visibility, growth, and recognition.
Follow us as we share more press features and insights throughout the year.
Marketing ROI in Home Services: Why Tracking Lead Sources Matters More Than Ever
Tracking lead sources is no longer optional for home services businesses—it’s essential to proving and improving your marketing ROI. Too often, small businesses lump leads into broad categories like “Google” or “Facebook,” without digging into the specific campaigns, posts, or events that actually drove results. The outcome? Missed insights, wasted ad spend, and unclear reporting.
By using CRM source and sub-source fields, UTM tracking on every campaign, and automation to capture leads at the moment they arrive, you can clearly see which marketing activities are paying off—and which are not. Whether you’re running social ads, sponsoring local events, or leveraging referral programs, accurate lead tracking ensures that your budget goes where it creates the highest return.
In today’s competitive home services market, knowing exactly where your customers come from is the difference between growth and wasted spend.
For home services businesses—whether you’re in custom closets, cabinetry, flooring, or remodeling—marketing budgets are tighter than ever. Owners want every dollar to translate into booked projects. But here’s the truth: most small businesses are leaving money on the table because they don’t accurately track their lead sources.
When you rely only on broad categories like “Google” or “Facebook,” you’re missing the bigger picture. Was that a lead from a Google Ads campaign, an organic blog article, or a local Google Business Profile click? Did the Facebook lead come from a paid ad, a boosted post, or a referral share? Without this level of detail, you can’t properly measure ROI or decide where to reinvest.
Why Lead Tracking Matters
Better Budget Allocation: If you know a $500 Google Ads campaign generated 20 qualified leads but a $500 sponsorship produced only 2, the next budget decision becomes clear.
Accurate ROI Reporting: Investors, owners, and leadership need real numbers. Tracking leads to the source (and sub-source) ties actual revenue to specific campaigns.
Smarter Sales Process: If you know a lead came in from a showroom event versus a social media ad, your sales approach can be tailored accordingly.
The Tools That Make It Work
CRM Source + Sub-Source Fields
Use your CRM to tag not just “Google,” but “Google Ads – Brand Campaign” or “Google Business Profile – Click to Call.”
This creates clarity and allows side-by-side comparisons across channels.
UTM Tracking on All Campaigns
Every link in your ads, emails, and social posts should carry a UTM tag (e.g., source=Facebook, medium=Paid, campaign=FallPromo).
When integrated with GA4 or your CRM, these tags unlock detailed attribution reporting.
Automation & Integration
Automated lead capture ensures nothing falls through the cracks.
CRMs like Salesforce, HubSpot, or even Odoo can connect directly to form fills, landing pages, and digital ads—automatically tagging leads as they arrive.
Real-World Example
A custom closet company running multiple promotions—social ads, referral discounts, showroom events, and Google PPC—found that 70% of new deals actually came from referrals and showroom walk-ins, not digital ads. Because they were tracking at the sub-source level, they adjusted spend, shifting dollars away from low-performing campaigns and into referral incentives and local events. Their ROI nearly doubled in six months.
Take Action Now
Audit your current CRM fields. Are you only tracking high-level categories?
Add sub-source tracking immediately (e.g., Facebook Paid vs. Facebook Referral).
Ensure every digital campaign uses UTM parameters.
Review your data monthly and pivot budgets quickly.
Marketing ROI in home services is no longer about “being online.” It’s about knowing exactly where your leads come from and how much revenue each channel produces. The businesses that master this now will outpace their competitors, stretch their budgets further, and win more customers in 2025 and beyond.
Scratch My Back, I’ll Scratch Yours: The Case for Reciprocity in the Creator Economy
YouTube creators rely on likes, comments, and views to grow their channels and increase revenue—but what about giving back? This blog explores why creators should engage with their own communities, support fellow creators, and embrace a more reciprocal approach to content. A rising tide lifts all boats, and in the creator economy, everyone benefits when we raise each other up.
In today’s digital economy, creators thrive not just from their content, but from the engagement it receives. On YouTube, views, likes, shares, comments, and watch time all contribute to a video’s performance—and in many cases, directly impact monetization. The more interaction a video receives, the more likely it is to be promoted by the algorithm, drawing in more views and growing the creator’s influence and income.
But here’s a question worth asking:
If engagement fuels growth, and fans are helping creators rise, shouldn’t creators be more intentional about giving back?
The Power of Engagement
Let’s be clear—yes, YouTube creators do benefit directly from engagement. The platform’s algorithm rewards content that keeps people watching and interacting. This includes:
Likes and comments, which indicate viewer satisfaction
Shares, which expand the content’s reach
Watch time, which proves value and keeps people on the platform
That engagement often translates into ad revenue, brand deals, and increased visibility. And while some creators genuinely connect with their communities, many never take the time to respond to comments, explore their followers’ channels, or engage with the people who help make their success possible.
Community is a Two-Way Street
The creator economy doesn’t exist in a vacuum. It's built on attention, and that attention is earned. Fans watch, comment, and share because they feel connected to the content—and the person behind it. For smaller creators trying to build their audience, every view matters. Every like makes a difference.
This is where reciprocity comes in.
What if more successful creators took the time to visit the channels of their most loyal followers? What if they watched a video, left a thoughtful comment, or even hit “subscribe”? What would that do for morale, for motivation, or for the visibility of a new creator trying to find their voice?
We’re not talking about charity. We’re talking about community. Uplifting others doesn't dim your light—it multiplies it.
A Rising Tide Lifts All Boats
There’s an old saying that applies perfectly to the digital world: “A rising tide lifts all boats.” When we support one another, we all grow. In the same way creators ask followers to “like, comment, and subscribe,” maybe it’s time we encouraged creators to do the same in return.
That doesn’t mean every creator has to follow every fan. But a little intentional engagement goes a long way. Especially for smaller creators who may feel unseen despite putting out valuable, creative, and often vulnerable content.
Why It Matters
The future of content is not just algorithms—it’s authenticity, relationships, and shared value. Creators who cultivate real communities, not just audiences, will build stronger brands and longer-term impact.
Reciprocity is not a weakness. It's a strategy. It builds loyalty. It opens doors. And in a world driven by connection, it might just be the smartest move a creator can make.
Everyone has to start somewhere. If you’re a creator who has built success on the backs of loyal fans and consistent engagement, maybe take a moment today to explore the people behind your comments. Click on a channel. Watch a video. Leave a note of encouragement.
Because in the end, creators helping creators is how we all move forward.
AI, SEO, and Buyer Intent: What Every Business Needs to Know Now
AI has transformed the way people search, make decisions, and engage with content. At Rise Above It Marketing, we're helping businesses adapt with AI-driven SEO strategies that prioritize buyer intent, clear structure, and content built for both people and search engines. Learn how we're staying ahead of the curve so your brand can too.
The way people search and make decisions online has changed. Artificial Intelligence is not a future concept. It is already redefining how search engines work, how content is ranked, and how buyers find solutions.
At Rise Above It Marketing, we stay ahead of these shifts so our clients don’t have to play catch-up. A recent video, "How To Train Google's AI To Send You Customers", clearly explains how Google’s AI now prioritizes useful, structured content over keyword-stuffed pages. We recommend giving it a watch, but here’s what you need to know now and how we are already applying it.
Search Is No Longer Just SEO
Google is powered by large language models. This means it is reading content differently. Instead of just crawling for keywords, it is analyzing intent, structure, clarity, and authority.
Your content needs to be:
Written to directly answer user questions
Structured in a way that’s easy for AI to interpret
Designed for both search visibility and human engagement
We call this approach Answer Optimization. It is replacing traditional SEO and it's essential to reaching buyers today.
LLMAO: Large Language Model Answer Optimization
This is not just a catchy acronym. It’s a strategy shift. Google’s AI is no longer looking for who says it first. It’s looking for who says it best.
What we focus on:
Intent-based headlines that match real search behavior
Clean formatting with headers, lists, and questions
Content enriched with expert insights, visuals, and examples
Pages that are built to inform, not just to rank
We combine AI tools with human expertise to create content that works across all stages of the buyer journey.
Why This Matters to Your Business
Whether you run a custom closet company, a service-based business, or a regional brand, your next customer is searching for clear answers. If your content doesn’t deliver, Google’s AI won’t surface it.
We’ve already helped clients adapt by:
Updating content structures to match modern search behavior
Targeting long-tail and local queries with smart formatting
Earning featured snippets and voice search results
Improving organic lead quality through smarter targeting
The result is more visibility and better conversion.
What We’re Doing at Rise Above It
Our agency was built to adapt. We do not rely on outdated playbooks. Our current content and SEO strategies are designed to align with:
AI-influenced search algorithms
Buyer intent and real-time search behavior
Your long-term brand authority and growth
We build campaigns around clear goals, use smart tools to move faster, and never compromise on quality or voice.
The Bottom Line
AI is not optional. It is already baked into Google Search and other platforms. If your content strategy hasn't evolved in the past year, you are likely missing opportunities.
We are here to guide you through this shift, align your brand with modern search behavior, and drive results that matter.
Let’s Connect
If you want to learn more about how AI-driven content and SEO can support your growth goals, reach out to Rise Above It Marketing. We are here to help you stand out, stay ahead, and rise above.